South End Surf Shop’s Annual Pre-Black Friday Sale is ON!!! Get your Black Friday shopping done early and enjoy Thanksgiving!!! 30% off storewide including wetsuits, 50% off all summer including bikinis and boardshorts, 20% off Catch Surf, $150-$250 off all new surfboards, and so much more!!! Sale starts now and runs through Black Friday!!! Thanks to all the customers who support us throughout the year...you guys are the best!!!