708 South Lumina Ave.
Wrightsville Beach
North Carolina 28480
tel +910.256.1118
fax +910.256.2011
Fall/Winter Hours:
Mon-Sat 10am-8pm
Sundays 11am-7pm

Rusty Famous Brand Bing Surfboards Captain Fin Co. Shark Freestyle Futures Banditos Hand Planes Body Glove

About Us

Surfing has been a part of my life since I was 8 years old. I grew up surfing Wrightsville Beach and the surrounding secret spots. As every surfer knows, there is no better feeling than being out in the water and catching waves with friends.

I started South End Surf Shop to give back to my community and fulfill my lifelong dream of owning a surf shop in Wrightsville Beach, NC. I feel blessed to have the opportunity to be involved in the surfing community and the industry through this endeavor.

South End Surf Shop is located in a historic, brick building on the South End of Wrightsville Beach. Most locals know this building as it is a landmark of the south end. Built in 1941, the first floor opened as The Glenn Restaurant while upstairs was part of the historic Glenn Hotel which was located in an adjacent building. The restaurant operated until 1954 when Hurricane Hazel hit, devastating the ground floor. The upstairs operated until 1969. The building has been vacant for 41 years prior to South End Surf Shop.

I welcome surfers and non-surfers alike to visit South End Surf Shop for a unique surf shop experience with a historic appeal.  Thank you for your support of South End Surf Shop.


Jeffrey D. DeGroote


Come check out what's in the South End Surf Shop lineup now…

  • Guy: Rusty, Element, The North Face, Rhythm, Ezekiel, Arbor, UA-Surf Under Armour, LRG, Tavik, Fox Surf, ERGO, WESC, Toes on the Noses, Body Glove, Jedidiah, Obey, OAM, Captain Fin Co., Hippy Tree
  • Girls: L*Space, Element Eden, Lucy Love, Vitamin A, Lost..., Rhythm, Black Sheep, Seea, Blu Pepper, Love True Love, The North Face, UA Surf-Under Armour, Emu, WESC, Fox Surf, Tavik, Arbor, Body Glove, Jedidiah, Obey.
  • Sunglasses: Kaenon, Anarchy, Komono, Angel, Filtrate, Sabre, Hoven, Costa del Mar.
  • Surfboards: Bing, Uhuru, Surf Prescriptions, Jimmy Keith, INT, Solid, Glass Roots Revival, Rusty, Catch Surf Beaters.
  • SUP's: Surftech.
  • Skateboards: Sector 9, Arbor, Globe, Element, Etc.
  • Snowboards: Arbor.
  • Sandals & Shoes: Sanuk, Olukia, Cobian, Kustom, Freewaters, Ocean Minded, Osiris, Emu.
  • Accessories: Go Pro, Komono, The North Face, Sanuk, Element, Freestyle, Captin Fin Co., OAM, Rhythm, Komunity, Fox Surf, EFX, LRG, WESC, ERGO, Ted Shred's, Uhuru, XM, Xtrax, Famous, AstroDeck, Futures, Arbor, Ding All, Suncure, Sticky Bumps, Mrs. Palmers, Churchill, Chief Firewater, Nose Guard, FCS, Sun Bum, Croakies, Under Armour.
  • Wetsuits:Matuse, West, Body Glove.
  • Body Boards: Morey.