708 South Lumina Ave.
Wrightsville Beach
North Carolina 28480
tel +910.256.1118
fax +910.256.2011
Mon-Sat 9am-9pm
Sunday 10am-7pm

We have some sick new boards in stock at insane deals this weekend!!! Bing 5'8 Swee Pea, Surf Prescriptions 6'0 New Buddy, and Jimmy Keith 6'4 Whiskey Fish!!!

Fall Sale at South End!!! 20% off storewide, 50% off all summer, 20% off wetsuit packages, $150 off new surfboards, and $750 for demo/rentals SUP's!!! Sale runs today through Sunday!!!

South End Surf Report: Good morning. Another beautiful Fall day on WB. Waves are in the knee high range with rare plus set. N winds at 5-10 keeping it fairly clean, but all shore break coming off of high tide. Fall sale starts today and runs through Sunday, so swing by!!! Have a great day!!!

A huge shipment of Freestyle watches just hit the store!!! Stop by and get dialed in...

Get ready for the next swell with a new Hero 4!!! We have plenty of accessories in stock too...