708 South Lumina Ave.
Wrightsville Beach
North Carolina 28480
tel +910.256.1118
fax +910.256.2011
Mon-Sat 9am-9pm
Sunday 10am-7pm

A huge shipment of Freestyle watches just hit the store!!! Stop by and get dialed in...

Get ready for the next swell with a new Hero 4!!! We have plenty of accessories in stock too...

Fall is here today, so bundle up with a South End Surf Shop hoodie and long sleeve T!!! A ton in stock in men's, women's, and kids sizes!!! Want one but don't live here, call the shop and we will ship one out!!! 910-256-1118

Ladies...another shipment of Obey just arrived!!! Fall is here so stop by and check out all the new styles!!!

South End Surf Report: Good morning. Wow, this Fall October weather is insane on WB!!! Best time of the year!!! A small little knee high wave out front with glassy conditions. Light WNW winds and plenty of sunshine. Going to be a great day to hit the beach!!!