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708 South Lumina Ave.
Wrightsville Beach
North Carolina 28480
tel +910.256.1118
fax +910.256.2011
Summer/Spring Hours:
Mon. - Sat. 9am-8pm
Sunday 9am-7pm
Bing Surfboards Famous Brand Shark Freestyle Banditos Hand Planes Futures Captain Fin Co. Body Glove Rusty

About Us

Surfing has been a part of my life since I was 8 years old. I grew up surfing Wrightsville Beach and the surrounding secret spots. As every surfer knows, there is no better feeling than being out in the water and catching waves with friends.

I started South End Surf Shop to give back to my community and fulfill my lifelong dream of owning a surf shop in Wrightsville Beach, NC. I feel blessed to have the opportunity to be involved in the surfing community and the industry through this endeavor.

South End Surf Shop is located in a historic, brick building on the South End of Wrightsville Beach. Most locals know this building as it is a landmark of the south end. Built in 1941, the first floor opened as The Glenn Restaurant while upstairs was part of the historic Glenn Hotel which was located in an adjacent building. The restaurant operated until 1954 when Hurricane Hazel hit, devastating the ground floor. The upstairs operated until 1969. The building has been vacant for 41 years prior to South End Surf Shop.

I welcome surfers and non-surfers alike to visit South End Surf Shop for a unique surf shop experience with a historic appeal.  Thank you for your support of South End Surf Shop.


Jeffrey D. DeGroote


Come check out what's in the South End Surf Shop lineup now…

  • Guy: Roark, Salty Crew, Rusty, Catch Surf, Element, Tavik, Rhythm, Captain Fin Co., Hippy Tree, Obey, Cova, The North Face, Arbor, Body Glove, South End Surf Shop Private Label
  • Girls: L*Space, SeaFolly, Maaji, Reef, Rusty,Tavik, Rhythm, Element Eden, Lucy Love, Seea, Obey, The North Face, Body Glove, South End Surf Shop Private Label
  • Sunglasses: Electric, Dragon, Smith, SPY, Kaenon, Maui Jim, Costa, Sun Cloud, Anarchy, Hang Ten kids sunglasses
  • Surfboards: Hayden Shapes, SUPER, Chilli, Stewart, Walden, Bing, Rusty, Black Rose, Hobie, Solid Surfboards, Uhuru, Surftech, Glass Roots Revival, Catch Surf.
  • SUP's: Surftech.
  • Skateboards: Carver, Sector 9, Arbor, Globe, Element, Etc. (We can get you pretty much everything same day.)
  • Sandals & Shoes: Rainbow, Sanuk, Olukia, Cobian,
  • Accessories: Nixon Watches, Go Pro, Futures, FCS, Captain Fin Co., On A Misson, Dakine, Pro-Lite, Freestyle Watches, Merge 4 Socks, Ding All, etc.
  • Wetsuits:Matuse, Adelio, Body Glove, Hyperflex, Janga
  • Body Boards: Catch Surf, Morey, Wave Rebel, etc