South End Surf Shop is located at the south end of Wrightsville Beach, NC just across the street from the Oceanic Restaurant. Established by Jeff DeGroote, the store is situated within view of the beach and just steps away from the beautiful Atlantic Ocean! Our primary goals are to provide friendly, first-class customer service, fair prices, and a new selection of contemporary surf apparel for today's surfing lifestyle.

The experienced sales staff at South End Surf Shop will help individuals of all surfing skill levels find the right equipment and the very latest apparel. We carry the largest selection of Uhuru Surfboards on the East Coast.  Coupled with our great selection of Surf Prescriptions, Jimmy Keith, 21-13, and Bing surfboards, we will have you well equipped for any and all conditions. Surfboard and Stand up Paddleboard rentals are available through the shop if you would like to experience the fun for the first time and try a rapidly growing sport.

The daily surf report¸ live HD surf cam, and five day surf forecast produced by South End Surf Shop is one of the most comprehensive around. We strive to give the most up to date and accurate condition summary and forecast so that the surfing community in and around WB can make the most of every swell.